Shankar Mahadevan Academy associates with Maharashtra Mandal Singapore

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Shankar Mahadevan Academy associates with Maharashtra Mandal Singapore
~Special discount and digital music courses to be offered in Singapore ~
21st June 2018, Press Release – Shankar Mahadevan Academy (SMA), a world renowned music
school founded by singer and composer Shankar Mahadevan, today on World Music Day announced
a partnership-with Maharashtra Mandal Singapore (MMS), to offer Indian music programs to students
in Singapore. This association will look at reaching out to Indians based out of Singapore and further
enhance their music learning experience.
In a short span of eight years, SMA has built a presence with students from 76 countries with nearly
20000 students across online, schools and corporates and affiliate centres. The Academy operates its
online classes 24/7 and has conducted over 95000 virtual classes till date.
MMS is a platform connecting the Maharashtrian diaspora in Singapore where denizens of the most
dynamic state in India meet, socialize, exchange notes and celebrate occasions – including festivals –
all under one roof. A home away from home, MMS endeavours to connect Maharashtrians with one
another while sharing the spirit of Maharashtra.
Shankar Mahadevan, Bollywood’s most loved singer composer of India, quips,“ At Shankar
Mahadevan Academy, our Vision is "To be the Harvard of Music worldwide" and our Mission is "Joy of
Music". We want to make learning Indian music rewarding by making our lovely Indian tradition more
modern, more fun and present our valuable traditions in music in a more contemporary way, yet keep
a structured way of learning music and reach out to students all across the globe. At Shankar
Mahadevan Academy, we provide courses that teach Hindustani & Carnatic Classical, , Hindi Movie
Songs & Devotional Songs, Grow with Music – a unique course designed for children, Voice Gym and
even a Teacher Certification Course. The Academy brings high quality Indian music education online
for the first time through it’s cloud based platform that allows students from anywhere in the world to
have an online, interactive class with a live teacher. You have access to the OM Book which is a
treasure chest of audio & video lessons and even an "OM Riyaaz" recorder which will help students
learn on the go and get instant feedback. We aim to bring the same quality of music education in
Singapore and thank MMS for their support in conserving India’s music genres.”
Ganesh Somwanshi, Founder, Krescendo Communications, Strategic Alliance Partner adds,
“We are glad that we could bring two established organisations together on the same platform
keeping in mind, a vision of reaching out to music lovers. Music has been close to our heart since
inception and we noticed that there is a fair amount of innovation, the basis of Hindustani Music in
Singapore remains strongly rooted. MMS and SMA with this association will keep Indian music alive
in Singapore which in ASEAN region has one of the strongest traditions of Indian music lovers and
learners.”
Nalini Thite, President of MMS talking about this association says,” MMS' mission is to cultivate
and propagate language and culture via various initiatives. Art forms an important medium to achieve
the same. We have great musical and artistic talent in our youth and adult members here. It is a
pleasure to bring SMA’s courses to our members to hone their talent. Our members will get a special
discount from SMA for these digital learning courses. Non-members can sign up with us and avail the
discount. We welcome SMA to Singapore and are excited to be associated with it. We would also like
to thank Ganesh Somwanshi of Krescendo Communications for introducing us to SMA and helping us
in formulating this alliance.”

***

Note to Editors-
About SMA
The Shankar Mahadevan Academy is a music academy founded by composer and singer Shankar Mahadevan
along with Sridhar Ranganathan Founder and CEO of Cloodon- Personalized Learning Platform. Offices of the
institution are located at Palo Alto, California in the United States and Bangalore in India.
About Krescendo Communications
Is a decade year old communications and alliances consultancy and has been the choice by musicians,
corporates and social impact investors . We are proud to represent some of the finest artists and corporates in
ASIA. Krescendo is your talent resource for social alliances, Social investing and sustainability driven prokects
are close to our heart.
About MMS
Maharashtra Mandal (Singapore) a. k. a. MMS is a non-profit social organization registered with the Registrar of
Societies (ROS) in Singapore since August 1994. (UEN: S94SS0093G) MMS strives to organize events and
activities, which give a feeling of belonging to the Maharashtrian indian diaspora and hence make it easy for
them to settle down in Singapore. Its principle objective is to cultivate artistic talent and to
preserve/promote/share the culture & heritage among its members or other interested individuals. MMS is self
governed adhering to a well thought out and documented Constitution and a set of working guidelines. It is
managed by an Executive Committee of 13 volunteer members, which includes a President, a Vice-President, a
Secretary, an Assistant Secretary, a Treasurer, an Assistant Treasurer, a Public

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